SOCIAL & TRADITIONAL MEDIA

Based on the online survey results, social media is a main medium for the Active Gambler, with adoption rates trending consistently with the general population. Data suggest that some newspaper and magazine audiences are shifting to the Internet and Social Media.

Media Usage Habits of Active Gamblers: 2010 vs 2009

Social Media Participation

Of Active Gamblers with a social media profile/page, percentage of those who visited at least “every few days.”