SOCIAL VALUES & LIFESTYLE
The Active Gambler continues to feel an impact from the
Great Recession, with financial difficulties and time poverty
amongst their greatest concerns.
Time Poverty
The North American Active Gambler seems to feel that they do not have enough time.

Interestingly, Mexican gamblers appear more time deprived than U.S. and Canadians. 48% of them feel that they don’t have enough vacation time and 41% of them feel they do not have enough “me” time. (significantly more than U.S. and Canada)
Leading Social Values
Focusing on experiences that will enrich their lives:

Think they should be more active in protecting the environment:

Feel Happier
Despite difficulties, Active Gamblers are happier today than five years ago.

Active Gamblers are looking to gambling as a means of entertainment, but also as a way to take a break from their daily mundane required activities and to re-energize.
