While online gambling is not approved in the United States, the online casual gaming habits of the Active Gambler may indicate their interest in combining destination entertainment with online gambling.
ONLINE GAMING & GAMBLING BEHAVIOR
With players spending more time online, casual gaming is rising as an entertainment option. Participation in casual gaming is strongest among younger age groups, with over 33% of Active Gambler Xers and 25% of Active Gambler Millennials and Boomers playing casual games daily.
Frequency of Playing Online Casual Games by Age
Frequency of Playing Online Casual Games by Country
U.S. Opinion of Online Gambling Legalization
1 in 8 (13%) U.S. Active Gamblers have visited an online gambling site – a significantly lower percentage than Canadian (22%) and Mexican (41%) players. However, almost three quarters of U.S. Active Gamblers are in favor or have no opinion regarding the legalization of online gambling.
Top Online Gambling Reasons (Multiple Response Questionnaire)
Convenience, the ability to control when and where they play, and the ability to multitask are the main drivers for gambling online. Convenience is the primary motivator among U.S. and Canadian players, whereas Mexicans place greater importance on anonymity, ease and the ability to control the gaming experience than their counterparts.
